David Axelrod & Karl Rove Teach Campaign Strategy and Messaging – Masterclass



David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.

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1. Introduction
Meet your new instructors David Axelrod and Karl Rove. In your first lesson, they share how they each found politics, how their unlikely friendship began, and why they are passionate about democracy.

2. Starting a Campaign
Karl and David lay out what a campaign team needs to consider at the start of a race. Learn why you need to take stock of the electorate–and your candidate–to develop a theory of why you can win.

3. Assessing Your Candidate
Knowing your candidate inside and out is essential to a winning campaign. Both instructors illustrate why you must uncover every strength and weakness: to identify lines of attack and develop your message.

4. Researching Your Opponent
Karl delves into the whys and hows of conducting opposition research, and addresses the ethical concerns of this practice.

5. Working on a Campaign
Both instructors teach you how to decide which candidate to work for, the different roles on a campaign team, and the role of key decision-maker.

6. The Campaign Plan
Karl explains why you need a campaign plan, what it should include, and how to follow-through and evolve as the race progresses.

7. Understanding the Electorate and Targeting Voters
Karl teaches you how to determine which parts of the electorate your campaign should target and how to go about it, while David shares his advice on the importance of addressing what constituents care about most.

8. Polling and Focus Groups
David and Karl trade off teaching the importance of polling and focus groups, while also highlighting the limitations of these types of research.

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David Axelrod & Karl Rove Teach Campaign Strategy and Messaging – Masterclass